How do I check what ChatGPT says about my business?

How do I run the check?

Do the test the way a customer would. Follow these steps.

1. Open a new ChatGPT chat. Turn web search on.
2. Ask: “Who is the best [your trade] in [your town], Ontario? Name specific companies.”
3. Write down every company the answer names, in order.
4. Write down every website the answer cites.
5. Ask a second question about you by name: “What do you know about [your business name] in [your town]?”
6. Check each fact in the answer: address, phone number, hours, services, and service area.
7. Repeat steps 2 to 6 with two or three other phrasings, such as “emergency [trade] near [town]”.

Save the text of each answer with the date. ChatGPT can give a different answer on a different day, so one test is a sample and not a final result.

Why should I test more than one question?

Customers do not all ask the same way. A question with your town name gives one list. A question with a nearby town gives another. Test your main town and the towns next to it where you take jobs.

Our August 2026 study asked ChatGPT one question per town and trade. It covered 39 towns and 10 trades, which gave 390 questions. Each question had web search on. We also ran the same search on Google Maps. The table shows what we found.

These figures show that ranking well on Google Maps does not mean ChatGPT names you. They also show that ChatGPT often names companies from another town. This is one question per town and trade, so treat it as a snapshot.

Which websites does ChatGPT use to decide?

Look at the list of cited sites from step 4. In our study, most citations went to third-party sites, not to the business’s own site. Five sites made up 67.1% of the third-party citations.

Check whether you have a profile on each site that your own test cites. Check that the name, address, and phone number match your Google Business Profile.

What do I do if ChatGPT shows wrong facts?

First, find where the wrong fact comes from. Look at the sites ChatGPT cited. Fix the fact at the source, not in ChatGPT.

Google’s help pages say that Google builds a business profile from several sources: public web content such as your website, licensed data from third parties, user contributions, and Google’s own interactions with the business. If your Google profile is wrong, you can suggest an edit or flag it. Google also says that complete and accurate business information makes a profile more likely to show in local results.

Keep your name, address, and phone number the same on your website, your Google profile, and each directory.

Does my review count matter?

It can. In our study, the median top pick had 54 reviews. The median highest review count in a town and trade was 230. So ChatGPT did not always name the business with the most reviews. Google also says that review count and ratings are part of prominence in local ranking. Ask real customers for honest reviews and reply to the ones you get. Follow the rules of each review site.

How often should I check?

Check again after you fix a profile or change your website. Use the same questions each time, so you compare like with like. Keep the dated answers in one folder.

Where Georgian Bay SEO fits

Georgian Bay SEO runs this site. We run the study quoted above. If you hire any agency, including us, judge the work by the checks on this page. Ask the agency to show you the answers, the cited sites, and the fixes at the source.