How do I move my Google Business Profile to a new address?
What is the right way to change the address?
Edit the profile you already have. Do not create a new profile for the new location. A second profile for the same business can lead to duplicates and ownership problems, and it can put your reviews and history at risk.
How do I change the address on a computer?
- Sign in to the Google Account that manages the profile.
- Go to your Business Profile. Search for your business name and city, or search “my business”.
- Select Edit profile, then Location.
- Next to “Business location,” select Edit.
- Enter the new address details.
- Select Save.
If you use the Google Maps app, the path is similar. Tap Business, then Edit profile, then Location, then edit the business location and save.
What counts as a good address?
Google needs an address it can find. Follow these points:
- Enter a complete street address.
- Include building, suite, and floor numbers and any other unit information.
- Use only information that is part of your official address.
- Do not write the address as “Corner of Main St. and Broadway Ave.” or “Across from Central Park.”
If Google cannot find the address, it shows a warning. Re-enter the parts that are highlighted in red. If it still cannot find the address, select Adjust and place the pin on the map yourself. This is common for new buildings and rural properties, which are normal in Ontario.
How long does the change take to show?
Changes usually take about 10 minutes to show up. In some cases they can take up to 30 days, because some edits go through a pending review. Check your profile on Search and Maps after you save. Do not keep re-editing the address while you wait, because repeated edits can make it harder to see what happened.
Will I need to verify the business again?
Possibly. Google decides which verification options you get, and you cannot change them. They depend on your business type, public information, region, or business hours. In practice, a move to a new address is the kind of change that can lead Google to ask you to verify again.
The options can include phone or text, email, live video call, or a postcard. If you choose a postcard, follow these rules:
- Check that the mailing address is correct before you request the code.
- Do not edit your business name, address, or category while you wait. If you do, the code will not work.
- Do not request a second code. A new request cancels the first code and can make the process longer.
- Enter the 5-digit code on your profile when it arrives.
Most postcard codes arrive within 14 days, and codes expire after 30 days. After you submit the code, review can take up to 5 business days. Google will never ask you for your verification code, so do not share it with anyone.
If you choose a live video call, you must be at the business. You may need to show outside signs, your equipment, and proof that you manage the business. Plan the move date so someone is at the new location during business hours.
What if I serve customers at their homes and have no storefront?
A service-area business can hide its address. Only do this if you really do not serve customers at your address. Open Edit profile, then Location, edit the business location, turn off Show business address to customers, and save. The profile then shows your service area instead. Do not hide your address on a profile for a shop or office where customers visit you.
What else should I update after the move?
The Google profile is only one place customers see your address. Update these items too:
- Your website footer, contact page, and any schema markup that includes the address.
- Other directories and social profiles that list your business.
- Your email signature, invoices, and printed material.
Google compares your address across the web, so a mismatch can confuse both customers and search results. Check your pin and your Street View image after the change. If the image is outdated, you can edit the pin or report the outdated imagery, but Google cannot commit to a timeline for updates.
If you email or text customers to announce the move, remember that CASL applies to commercial electronic messages. Confirm that you have consent before you send.
What if my profile is suspended after the change?
Google can suspend profiles that do not follow its guidelines. If that happens, use the Google Business Profile appeals tool. Do not create a new profile. Appeals can only be submitted once, so prepare your evidence first. Helpful evidence includes your official business registration, a business license, tax certificates, or utility bills. The business name and address on each document must match the profile.
Questions people also ask
Do I keep my reviews when I move?
Reviews stay with the profile, so edit the existing profile instead of making a new one. A new profile would start without that history and can create a duplicate.
Can I use a home address or a virtual office?
Enter an address where Google can find your business and where you really operate. If you work from home and serve customers at their locations, hide the address and list a service area instead.
Should I change the address before or after I physically move?
Change it when you can complete verification at the new location. If a postcard or video call is needed, you must be able to receive mail or show the business there.
What if Google cannot find my new address?
Re-enter the parts highlighted in red. If that fails, select Adjust and set the pin on the map yourself.
Want this checked for your own business?
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